brand attributes

brand attributes
марк. атрибуты марки
а) (объективные характеристики товара определенной марки (цвет, фактура ткани, материал, качество, надежность и т. д.) или самой торговой марки (марочное название, марочный знак, слоган, стиль и т. д.), которые не зависят от восприятия потребителя)
brand name 1. 1), brand mark 1. 1), slogan 1. 2)
б) (основные ассоциации, возникающие у покупателей (клиентов) при восприятии марки; могут быть положительные и отрицательные, на разных сегментах рынка имеют разную степень важности для покупателя; напр., атрибуты марки Мерседес: элитный, дорогой, высшее качество)

Англо-русский экономический словарь.

Смотреть что такое "brand attributes" в других словарях:

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… …   Wikipedia

  • brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… …   Financial and business terms

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Brand Recognition — The extent to which the general public (or an organization s target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company s name,… …   Investment dictionary

  • Brand identity —    Identifying qualities that distinguish a brand from its competition. All attributes, benefits, features, and qualities that a consumer expects from a brand.    See also Brand image; Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • Country Brand Index — The Country Brand Index (CBI) is an in depth Study that explores the complexity, dynamics and benefits of how nations manifest as brands. CBI ranks countries across key image attributes, looks at themes in nation building and issues in country… …   Wikipedia

  • passion brand — n. A brand that resonates with consumers and makes them passionate about the brand s products or services. Example Citations: After six months without an agency, Lake Oswego based has hired Nerve Inc. to oversee its $ 7.3 million… …   New words

  • Gillette (brand) — Infobox Company company name = The Gillette Company company company type = Defunct (merged into Procter Gamble) company slogan = foundation = 1895 dissolved = 2005 location = Boston, Massachusetts, United States key people = King C. Gillette… …   Wikipedia

  • Private brand — Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. This strategy is, with some exceptions, generally only practical when the retailer does very …   Wikipedia

  • Branded entertainment — Branded entertainment, also known as branded content or advertainment, is the combination of an audio visual program (TV, radio, podcast, etc.) and a brand. It can be initiated either by the brand or by the broadcaster. The purpose of a branded… …   Wikipedia


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